The Original Logo – 2013
The evolution of our logo was later trademarked in 2015 to be an intellectual property of ALPS Holdings.
The adoption of the logo has defined bold letters [ALPS] in red fonts across the globe bearing the initials of the organization’s founding members. The globe coloured in shades of blue represents the boundless coverage of the organization core business activities in the multimodal logistics industry through its extensive networking and connections.
The color red represents the energy, strength, power, determination as well as the passion of the founding members. The lighter shades of blue on the globe represent the sky which symbolizes the Company motto; creativity, confidence and sincerity and the dark shades of blue represents the sea which symbolizes the Company value; knowledge, integrity, stability, and seriousness attitude in the business.